With more than a billion websites and over 3.5 billion searches per day on Google alone with consumers searching for reviews, content, products, services etc. it’s all the more important for your website to be displayed on the top of the search to get more customers. Paid Search Marketing (or PPC, Pay per Click, Paid Advertising) is the easiest way for your website to be on top of the search.

HOW DOES PAID SEARCH WORK?

When a consumer searches for something on let’s say Google, it will display two types of results, Organic Search Results on the left hand side and Paid Ads on the right hand side. If the consumer clicks on your ad, they are taken to your landing page where they can take the desired action.

All Search Engines and major Social Media platforms like Google, Yahoo, Bing, Twitter, Facebook, LinkedIn offer paid search advertising. With paid search, you can give targeted ads and it offers you the flexibility to edit, test, optimize and track your ad for maximum effectiveness. This allows you to maximize the ROI for your ads. Through Paid Search even a brand new website can be in the top 5 search result which is just not possible through Organic Search.

We take complete charge of your Paid Search campaign by creating the campaigns by doing extensive keyword analysis, tracking the campaigns on a daily basis, creating the Landing Pages, testing the landing pages, and providing you weekly reports on the success of the campaign.